Revista de Administração FACES Journal

Dream or rationality?

Abidias José de Sousa Junior — 2025-11-12

This study aimed to evaluate the process of judgment and attribution of meaning in the choice of banking services between men and women, examining whether this choice is predominantly sentimental or rational. The universe of research comprises investors in the Federal District. Thus, the research is characterized as descriptive in nature, and to understand the phenomenon under study, a quantitative method was employed, incorporating multivariate data analysis. The research instrument used was the Judgment and Meaning scale, tested, validated, and adapted for service judgment. The scale provides for four factors: affective judgment, step-by-step judgment, symbolic attribution of meaning and utilitarian attribution of meaning. It was observed that there was a predominance of step-by-step judgment and utilitarian meaning; however, women stand out for presenting a vocation for decisions that consider the affectivity and utility of the product as a whole. Therefore, the decisions of the financial investor are based on objective, tangible attributes, on rational choices, with effective conceptual clarity, and using logic.

KEYWORDS: Banking Investor; Service; Feeling; Meaning; Judgment.

EVIDENCES OF A MENTAL HEALTH CRISIS IN BRAZILIAN POSTGRADUATE PROGRAMS

Igor Lopes Cordeiro — 2025-11-12

Mental health in stricto sensu postgraduation programs has attracted attention and aroused interest among researchers. Although studies have shown that student's mental health can be affected by common practices in some programs, this article attempts to advance the discussion by identifying the prevalence of stress, depression, and anxiety among students in the Brazilian context and their associations with sociodemographic, behavioral, and interpersonal relationship characteristics. To fill gaps in this topic understanding, the DASS21 clinical instrument was applied through a virtual survey to a sample of 332 Brazilian master's and doctoral students. The results indicate that 25.6% of these students have some degree of stress, 30.8% of depression, and 43.4% of anxiety, with this prevalence being common in both men and women. Relationships with advisors, the research qualification process, financial uncertainties, and demands generated by course disciplines impact emotional conditions. This study contributes by revealing that students with mental disorders and those who do not have any - before entering a postgraduation program - can suffer from disorders when experiencing negative experiences during the course, to the point of generating a mental health crisis in the academic environment.

UNIVERSIDADES CORPORATIVAS

Geisa Nara Dias Gimenes — 2025-11-12

A competividade das empresas depende da sua capacidade em reformular as estratégias, adaptando-se à nova realidade a partir da incorporação de novas competências e promovendo as inovações necessárias à sua sobrevivência no mercado. A resposta estratégica envolve a organização como todo e as pessoas passam a desempenhar um papel primordial nesse processo de mudança e adaptação. O aprimoramento técnico e comportamental dos funcionários passa a ser uma grande preocupação das empresas que, por meio das universidades corporativas, buscam minimizar a escassez de profissionais qualificados, bem como suprir as lacunas existentes nas instituições de ensino tradicionais. Este artigo tem como objetivo compreender, como o fenômeno de crescimento das universidades corporativas geram reflexos em um eventual processo de reformulação na atuação das instituições de ensino superior tradicionais. A pesquisa, de natureza qualitativa, foi realizada por meio de um estudo bibliográfico e análise de conteúdo clássica. Os resultados apontam para a compreensão dos diferentes papeis exercidos, sinalizando que as universidades corporativas não desempenham papel determinante na reformulação das instituições de ensino superior, tampouco possuem capacidade de substitui-las. Todavia, elas oportunizam uma reflexão e sinalizam eventuais caminhos que podem delinear e contribuir para o processo de reformulação do ensino superior.

BEYOND AN INNOCENT "LITTLE DANCE": TIKTOK, VIRAL MARKETING, AND CONSUMER BEHAVIOR

Estela Maria Moraes Quaresma — 2025-11-12

With the growth of e-commerce following the Covid-19 pandemic, it has become increasingly relevant to observe prominent social media platforms and their impacts on consumer behavior. In this context, this study aimed to assess the influence of TikTok on consumer behavior. To achieve this, a quanti-quali approach was used, with an exploratory and descriptive nature. The sample consisted of 160 randomly selected participants. Quantitative data were analyzed using the Statistical Package for the Social Sciences (SPSS), version 20.0, while qualitative data were processed through thematic content analysis based on Bardin's method, using the MAXQDA software. The results indicated that Generation Z is more inclined to engage with TikTok, highlighting factors such as videos, diverse content, and algorithms. This study is relevant as it allows for the observation of TikTok users' op inions and, based on that, the creation of more personalized marketing strategies for this digital platform.

FINANCIAMENTO MUNICIPAL SUSTENTÁVEL

Carlos Roberto Souza Carmo — 2025-11-12

This scientific research aimed to assess how the dynamics of municipal economic and business activity and its essential elements correlate with tax revenues from property taxes. To this end, we identified the variations between the observed values from 2021 to 2022 regarding tax revenues from property taxes, which is the subject of this study, and their possible correlated variables representing municipal economic and business dynamics: variations in the number of business units operating locally; variations in the total number of employed individuals linked to these companies; and variations in the total compensation paid to those employed individuals also linked to these companies. Using nonparametric statistical tests applied to data from these variations, broken down into the 21 types/groups of the National Classification of Economic Activities (CNAE 2.0) for each municipality in each of the 853 states of Minas Gerais, it was possible to identify and understand how correlations between the behavior of factors representing local economic and business dynamics and variations in municipal tax revenues can inform the search for alternatives to sustainably increase the collection of own resources.

Editorial

2025-11-12

MATEMAGICAMENTE

Layse Costa Amorim — 2025-11-12

Este estudo centrou-se no desenvolvimento e avaliação do jogo "Matemagicamente" como uma ferramenta educativa para alunos do 6º ano do ensino fundamental de uma escola municipal, localizada em Icatu/MA. A metodologia envolveu uma revisão bibliográfica e um estudo de caso com pesquisa de campo. A pesquisa em questão tem abordagem quali-quantitativa, utilizando de questionários diagnósticos para avaliar o conhecimento prévio dos alunos em matemática, enquanto os feedbacks foram obtidos por meio de um questionário de satisfação após a utilização do jogo. O jogo foi implementado utilizando HTML, CSS e JavaScript, proporcionando uma plataforma interativa online. Os resultados evidenciaram que os alunos se mostraram engajados e motivados ao interagir com o jogo, enfrentando desafios relacionados às 4 operações matemáticas. Durante a validação, os alunos avançaram por cenários com diferentes níveis de dificuldade, entre si para superar desafios. Essa dinâmica colaborativa não apenas fortaleceu o aprendizado, mas ressaltou a eficácia do "Matemagicamente" como uma ferramenta pedagógica complementar no ensino das quatro operações matemáticas, destacando seu potencial para estimular o interesse e o aprendizado desses conceitos de forma envolvente e interativa.