SOCIAL ALLIANCE

AN INTEGRATIVE REVIEW

Authors

Keywords:

aliança social, Revisão Integrativa, estudo qualitativo

Abstract

The objective of the article was to analyze the scientific scenario regarding social alliances in the last ten years (2010 to 2020). For this, an integrative review of 100 studies published between 2010 and August 2020 in the Web of Science and Scopus databases was carried out. The content of the studies was presented in a summarized way and which directions are opportune for researchers to follow and develop theoretical knowledge about the subject in focus. Five groups were reached, with some being subdivided into more specific themes, the main objectives that were addressed in the analyzed studies. Thus, it is possible to understand the path that researchers in the area are taking. Furthermore, four focuses for future studies are outlined according to the suggestions of the articles read and categorized. The implications of the study refer to directing future research according to the existing literature.

References

Álvarez-González, L. I., García-Rodríguez, N., Rey-García, M., & Sanzo-Perez, M. J. (2017). Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators. BRQ Business Research Quarterly, 20(2), 112–123. https://doi.org/10.1016/j.brq.2017.01.001

Archambault, E. (2015). France : A Late-Comer to Government – Nonprofit Partnership. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 26(6), 2283–2310. https://doi.org/10.1007/s11266-015-9644-5

Atouba, Y. C., & Shumate, M. D. (2020). Meeting the Challenge of Effectiveness in Nonprofit Partnerships: Examining the Roles of Partner Selection, Trust, and Communication. Voluntas, 31(2), 301–315. https://doi.org/10.1007/s11266-019-00143-2

Barroso-méndez, M. J., Galera-casquet, C., & Valero-Amaro, V. (2014). Partnerships Between Businesses and NGOs in the Field of Corporate Social Responsibility : A Model of Success From the Perspective of Relationship Marketing Partnerships Between Businesses and NGOs in the Field of Corporate Social Responsibility : Journal of Relationship Marketing ISSN:, 13(1), 1–27. https://doi.org/10.1080/15332667.2014.882626

Barroso-Méndez, M.J., Galera-Casquet, C., Seitanidi, M. M., & Valero-Amaro, V. (2016). Cross-Sector social partnership success: A process perspective on the role of relational factors. European Management Journal, 34(6), 674–685.

Barroso-Méndez, María Jesús, Galera-Casquet, C., & Valero-Amaro, V. (2016). The importance of relationship learning in private-non-profit partnerships: Precursors and outcomes. International Journal of Innovation and Learning, 19(2), 169–187. https://doi.org/10.1504/IJIL.2016.074469

Berger, I. E., Cunningham, P. H., & Drumwright, M. E. (2004). Social alliances: Company/nonprofit collaboration. California management review, 47(1), 58-90.

Boyer, E., & Kolpakov, A. (2018). An Empirical Examination of Partnership Frequency and Design within International Nongovernmental Organizations (INGOs). International Journal of Public Administration, 41(11), 909–920. https://doi.org/10.1080/01900692.2017.1300916

Brasil. Secretaria-Geral da Presidência da República. Lei Nº 13.204 de 14 de Dezembro de 2015. Disponível em: Base Legislação da Presidência da República - Lei nº 13.204 de 14 de dezembro de 2015 (presidencia.gov.br)

Brock, K. L. (2020). Government and Non-profit Collaboration in Times of Deliverology, Policy Innovation Laboratories and Hubs, and New Public Governance. Voluntas, 31(2), 257–270. https://doi.org/10.1007/s11266-019-00145-0

Chang, J. N., Seetoo, D. H., Yu, C. M., & Cheng, C. Y. (2016). Relational Management Mechanisms for Strategic Alliances Among Nonprofit Organizations. Voluntas, 27(5), 2458–2489. https://doi.org/10.1007/s11266-015-9557-3

Cheng, Y. (Daniel). (2019a). Exploring the Role of Nonprofits in Public Service Provision: Moving from Coproduction to Cogovernance. Public Administration Review, 79(2), 203–214. https://doi.org/10.1111/puar.12970

Cheng, Y. (Daniel). (2019b). Governing Government-Nonprofit Partnerships: Linking Governance Mechanisms to Collaboration Stages. Public Performance and Management Review, 42(1), 190–212. https://doi.org/10.1080/15309576.2018.1489294

Clarke, A., & Fuller, M. (2010). Collaborative Strategic Management: Strategy Formulation and Implementation by Multi-Organizational Cross-Sector Social Partnerships. Journal of Business Ethics, 94(SUPPL. 1), 85–101. https://doi.org/10.1007/s10551-011-0781-5

Collins, T., & Gerlach, J. D. (2019). Bridging the gaps: Local government and nonprofit collaborations. Journal of Public and Nonprofit Affairs, 5(2), 118–133. https://doi.org/10.20899/jpna.5.2.118-133

Coupet, J., Albrecht, K., Williams, T., & Farruggia, S. (2020). Collaborative Value in Public and Nonprofit Strategic Alliances: Evidence From Transition Coaching. Administration and Society, 52(3), 405–430. https://doi.org/10.1177/0095399719834270

Dong, C., & Zhang, Y. (2019). NPOs’ Voice in CSR Partnership: An Exploratory Study Using Topic Modeling. International Journal of Business Communication. https://doi.org/10.1177/2329488418819136

Dong, Q., Guo, J., & Huang, C. C. (2019). Nonprofit Alliance in China: Effects of Alliance Process on Goal Achievement. Voluntas, 30(2), 300–311. https://doi.org/10.1007/s11266-018-9990-1

Feilhauer, S., & Hahn, R. (2019a). Firm-nonprofit collaboration: Explaining the rationale behind firms’ cross-sector partner choices. Long Range Planning, August 2018, 101952. https://doi.org/10.1016/j.lrp.2019.101952

Feilhauer, S., & Hahn, R. (2019b). Formalization of Firms’ Evaluation Processes in Cross-Sector Partnerships for Sustainability. Business and Society. https://doi.org/10.1177/0007650319856633

Fu, J. S., Cooper, K. R., & Shumate, M. (2019). Use and Affordances of ICTs in Interorganizational Collaboration: An Exploratory Study of ICTs in Nonprofit Partnerships. Management Communication Quarterly, 33(2), 219–237. https://doi.org/10.1177/0893318918824041

Gazley, B., & Guo, C. (2020). What do we know about nonprofit collaboration? A systematic review of the literature. Nonprofit Management and Leadership, 31(2), 211–232. https://doi.org/10.1002/nml.21433

Gillett, A., Loader, K., Doherty, B., Scott, J. M., & Scott, J. M. (2019). An Examination of Tensions in a Hybrid Collaboration : A Longitudinal Study of an Empty Homes Project. Journal of Business Ethics, 157(4), 949–967. https://doi.org/10.1007/s10551-018-3962-7

Hartman, L. P., & Dhanda, K. K. (2018). Cross-Sector Partnerships: An Examination of Success Factors. Business and Society Review, 123(1), 181–214. https://doi.org/10.1111/basr.12139

Hesse, A., Kreutzer, K., & Diehl, M. R. (2019). Dynamics of Institutional Logics in a Cross-Sector Social Partnership: The Case of Refugee Integration in Germany. Journal of Business Ethics, 159(3), 679–704. https://doi.org/10.1007/s10551-017-3775-0

Hu, M., Guo, C., & Bies, A. (2016). Termination of Nonprofit Alliances: Evidence from China. Voluntas, 27(5), 2490–2513. https://doi.org/10.1007/s11266-016-9698-z

Hussler, C., & Payaud, M. (2019). Bargaining with the devil ? A politicized view on cross-sector partnerships targeting the BoP. Society and Business Review, 14(1), 112–127. https://doi.org/10.1108/SBR-04-2018-0040

Ihm, J., & Shumate, M. (2019). How does a board of directors influence within- and cross-sector nonprofit collaboration? Nonprofit Management and Leadership, 29(4), 473–490. https://doi.org/10.1002/nml.21343

Irmak, C., Sen, S., & Bhattacharya, C. B. (2013). Consumer reactions to business-nonprofit alliances: Who benefits and when? Marketing Letters, 26(1), 29–42. https://doi.org/10.1007/s11002-013-9265-y

Jamali, D., Yianni, M., & Abdallah, H. (2011). Strategic partnerships , social capital and innovation : accounting for social alliance innovation. Business Ethics: A European Review, 20(4), 375–391. https://doi.org/10.1111/j.1467-8608.2011.01621.x

Jang, H. S., Feiock, R. C., & Saitgalina, M. (2016). Institutional Collective Action Issues in Nonprofit Self-Organized Collaboration. Administration & Society, 48(2), 163–189. https://doi.org/10.1177/0095399713513139

Jang, H. S., Valero, J. N., Kim, J. W., & Cramb, K. (2015). Understanding Nonprofit Collaborations: A Case Study of Communities in Schools of North Texas and its Partner Organizations. Journal of Public and Nonprofit Affairs, 1(2), 100–117. https://doi.org/10.20899/jpna.1.2.100-117

Jing, Y. (2012). From stewards to agents? Intergovernmental management of public-nonprofit partnerships in China. Public Performance and Management Review, 36(2), 230–252. https://doi.org/10.2753/PMR1530-9576360204

Jing, Y., & Chen, B. (2012). Is Competitive Contracting Really Competitive? Exploring Government-Nonprofit Collaboration in China. International Public Management Journal, 15(4), 405–428. https://doi.org/10.1080/10967494.2012.761054

Kim, M., & Peng, S. (2018). The dilemma for small human service nonprofits: Engaging in collaborations with limited human resource capacity. Nonprofit Management and Leadership, 29(1), 83–103. https://doi.org/10.1002/nml.21314

Kim, N., Sung, Y., & Lee, M. (2012). Consumer Evaluations of Social Alliances : The Effects of Perceived Fit Between Companies and Non-Profit Organizations. Journal of Business Ethics, 109, 163–174. https://doi.org/10.1007/s10551-011-1115-3

Kolk, A., van Dolen, W., & Vock, M. (2010). Trickle Effects of Cross-Sector Social Partnerships. Journal of Business Ethics, 94(SUPPL. 1), 123–137. https://doi.org/10.1007/s10551-011-0783-3

Krasnopolskaya, I., Skokova, Y., & Pape, U. (2015). Government – Nonprofit Relations in Russia ’ s Regions : An Exploratory Analysis. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 26(6), 2238–2266. https://doi.org/10.1007/s11266-015-9654-3

Lee, L. (2015). Understanding the role of the broker in business non-profit collaboration. SOCIAL RESPONSIBILITY JOURNAL, 11(2), 201–220. https://doi.org/10.1108/SRJ-05-2013-0050

Lee, S. Y., & Rim, H. (2016). Negative spillover in corporate–nonprofit partnerships: Exploring the effects of company–cause congruence and organization–public relationships. Public Relations Review, 42(4), 710–712. https://doi.org/10.1016/j.pubrev.2016.06.003

Liu, G., & Ko, W. (2011). An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance : Partnership Conditions and Strategic Objectives. Journal of Business Ethics, 100, 253–281. https://doi.org/10.1007/s10551-010-0679-7

Liu, G., Liston-Heyes, C., & Ko, W. (2010). Employee Participation in Cause-Related Marketing Strategies : A Study of Management Perceptions from British Catherine Liston-Heyes. Journal of Business Ethics, 92, 195–210. https://doi.org/10.1007/s10551-009-0148-3

Liu, G., Wai, W., & Chris, K. (2016). How and When Socially Entrepreneurial Nonprofit Organizations Benefit From Adopting Social Alliance Management Routines to Manage Social Alliances ? Journal of Business Ethics, 151(2), 497–516. https://doi.org/10.1007/s10551-016-3231-6

Maktoufi, R., O’Connor, A., & Shumate, M. (2020). Does the CSR Message Matter? Untangling the Relationship Between Corporate–Nonprofit Partnerships, Created Fit Messages, and Activist Evaluations. Management Communication Quarterly, 34(2), 188–212. https://doi.org/10.1177/0893318919897059

McDermott, K., Kurucz, E. C., & Colbert, B. A. (2019). Collaborative civil society organizations and sustainable cities: The role of “mobilizing leadership” in building the integral commons. Organization and Environment, 32(3), 234–254. https://doi.org/10.1177/1086026617723767

McDonald, S. (2014). Social responsibility clusters arising from social partnerships. Social Responsibility Journal, 10(2), 331–347. https://doi.org/10.1108/SRJ-12-2012-0152

Mendes, K. D. S., Silveira, R. C. D. C. P., & Galvão, C. M. (2008). Revisão integrativa: método de pesquisa para a incorporação de evidências na saúde e na enfermagem. Texto & contexto-enfermagem, 17(4), 758-764.

Murphy, M., Perrot, F., & Rivera-Santos, M. (2012). New perspectives on learning and innovation in cross-sector collaborations. Journal of Business Research, 65(12), 1700–1709. https://doi.org/10.1016/j.jbusres.2012.02.011

Nguyen, N. T., & Tran, T. T. (2019). Raising opportunities in strategic alliance by evaluating efficiency of logistics companies in Vietnam: a case of Cat Lai Port. Neural Computing and Applications, 31(11), 7963–7974. https://doi.org/10.1007/s00521-018-3639-2

Ordonez-Ponce, E., Clarke, A. C., & Colbert, B. A. (2020). Collaborative Sustainable Business Models: Understanding Organizations Partnering for Community Sustainability. Business and Society. https://doi.org/10.1177/0007650320940241

Peci, A., Oquendo, M. I., & Mendonça, P. (2020). Collaboration, (Dis)trust and Control in Brazilian Manufactured Public/Non-profit Partnerships. Voluntas, 31(2), 375–389. https://doi.org/10.1007/s11266-018-0027-6

Pegler, L. (2015). Peasant inclusion in global value chains: economic upgrading but social downgrading in labour processes? Journal of Peasant Studies, 42(5), 929–956. https://doi.org/10.1080/03066150.2014.992885

Peng, S., Liao, Y., & Lu, J. (2020). Stay or Exit: Why Do Nonprofits Maintain Collaborations With Government? American Review of Public Administration, 50(1), 18–32. https://doi.org/10.1177/0275074019867413

Pittz, T. G., & Adler, T. (2016). An exemplar of open strategy: decision-making within multi-sector collaborations. Management Decision, 54(7), 1595–1614. https://doi.org/10.1108/MD-04-2015-0153

Rayne, D., McDonald, H., & Leckie, C. (2019). Assessing strategic social partnerships between professional sports teams and NPOs in Australian football. International Journal of Sports Marketing and Sponsorship, 20(3), 446–461. https://doi.org/10.1108/IJSMS-12-2018-0127

Remund, D. L., & McKeever, B. W. (2018). Forging effective corporate/nonprofit partnerships for CSR programs. Journal of Communication Management, 22(3), 309–326. https://doi.org/10.1108/JCOM-08-2017-0084

Rim, H., Yang, S. U., & Lee, J. (2016). Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification. Journal of Business Research, 69(9), 3213–3219. https://doi.org/10.1016/j.jbusres.2016.02.035

Roosens, B., & Dens, N. (2018). When do social alliances pay off ? How the effect on corporate image depends on consumers ’ prosocial attitudes. Journal of Brand Management, 26, 195–208. https://doi.org/10.1057/s41262-018-0126-0

Rueede, D., & Kreutzer, K. (2015). Legitimation Work Within a Cross-Sector Social Partnership. Journal of Business Ethics, 128(1), 39–58. https://doi.org/10.1007/s10551-014-2072-4

Sakarya, S., Bodur, M., Yildirim-öktem, Ö., & Selekler-göksen, N. (2012). Social alliances : Business and social enterprise collaboration for social transformation. Journal of Business Research, 65(12), 1710–1720. https://doi.org/10.1016/j.jbusres.2012.02.012

Salamon, L. M. (2015). Introduction : The Nonprofitization of the Welfare State. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 26(6), 2147–2154. https://doi.org/10.1007/s11266-015-9638-3

Salamon, L. M., & Toepler, S. (2015). Government – Nonprofit Cooperation : Anomaly or Necessity ? VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 26(6), 2155–2177. https://doi.org/10.1007/s11266-015-9651-6

Sanzo-Pérez, M. J., Rey-Garcia, M., & Álvarez-González, L. I. (2017). The Drivers of Voluntary Transparency in Nonprofits: Professionalization and Partnerships with Firms as Determinants. Voluntas, 28(4), 1595–1621. https://doi.org/10.1007/s11266-017-9882-9

Sanzo, M. J., Álvarez, L. I., Rey, M., & García, N. (2015). Business–nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context. Service Business, 9(4), 611–636. https://doi.org/10.1007/s11628-014-0242-1

Seitanidi, M. M., Koufopoulos, D. N., & Palmer, P. (2010). Partnership Formation for Change: Indicators for Transformative Potential in Cross Sector Social Partnerships. Journal of Business Ethics, 94(SUPPL. 1), 139–161. https://doi.org/10.1007/s10551-011-0784-2

Shumate, M., Hsieh, Y. P., & O’Connor, A. (2018). A Nonprofit Perspective on Business–Nonprofit Partnerships: Extending the Symbiotic Sustainability Model. Business and Society, 57(7), 1337–1373. https://doi.org/10.1177/0007650316645051

Simpson, D., Lefroy, K., & Tsarenko, Y. (2011). Together and Apart : Exploring Structure of the Corporate – NPO Relationship. Journal of Business Ethics, 101, 297–311. https://doi.org/10.1007/s10551-010-0723-7

Stadtler, L. (2018). Tightrope Walking: Navigating Competition in Multi-Company Cross-Sector Social Partnerships. Journal of Business Ethics, 148(2), 329–345. https://doi.org/10.1007/s10551-017-3579-2

Suárez, D. F., & Hwang, H. (2013). Resource Constraints or Cultural Conformity? Nonprofit Relationships with Businesses. Voluntas, 24(3), 581–605. https://doi.org/10.1007/s11266-012-9267-z

Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence‐informed management knowledge by means of systematic review. British journal of management, 14(3), 207-222.

Tsarenko, Y., & Simpson, D. (2017). Industrial Marketing Management Relationship governance for very different partners : The corporation-nonpro fi t case FIT RELATIONSHIP. Industrial Marketing Management, 63, 31–41. https://doi.org/10.1016/j.indmarman.2017.01.004

Tseng, C.-H. (2016). Interpartner Diferencias y Modo de Gobierno dilema: El papel de la Alianza Alcance. Interpartner Differences and Governance Mode Dilemma: The Role of Alliance Scope. BAR - Brazilian Administration Review, 13(3), 1–18. https://doi.org/10.1590/1807-7692bar2016160025

van Hille, I., de Bakker, F. G. A., Ferguson, J. E., & Groenewegen, P. (2019). Navigating tensions in a cross-sector social partnership: How a convener drives change for sustainability. Corporate Social Responsibility and Environmental Management, 26(2), 317–329. https://doi.org/10.1002/csr.1684

Venn, R., & Berg, N. (2014). The Gatekeeping Function of Trust in Cross-sector Social Partnerships. Business and Society Review, 119(3), 385–416. https://doi.org/10.4135/9781544308654.n14

Vock, M., Dolen, W. Van, & Kolk, A. (2013). Changing behaviour through collaboration ? Consumer responses to social alliances. European Journal of Marketing, 47(9), 1476–1503. https://doi.org/10.1108/EJM-10-2011-0546

Vurro, C., Dacin, M. T., & Perrini, F. (2010). Institutional Antecedents of Partnering for Social Change: How Institutional Logics Shape Cross-Sector Social Partnerships. Journal of Business Ethics, 94(SUPPL. 1), 39–53. https://doi.org/10.1007/s10551-011-0778-0

Walters, G., & Anagnostopoulos, C. (2012). Implementing corporate social responsibility through social partnerships. Business Ethics, 21(4), 417–433. https://doi.org/10.1111/j.1467-8608.2012.01660.x

Weng, S. S. (2019). Formation of an Asian American Nonprofit Organization through the Partnership between Corporate Employee Resource Groups and Community Organizations. Human Service Organizations Management, Leadership and Governance, 43(3), 153–170. https://doi.org/10.1080/23303131.2019.1612807

Witesman, E., & Heiss, A. (2017). Nonprofit Collaboration and the Resurrection of Market Failure: How a Resource-Sharing Environment Can Suppress Social Objectives. Voluntas, 28(4), 1500–1528. https://doi.org/10.1007/s11266-016-9684-5

Wyrwa, J. (2018). Cross-sector partnership as a determinant of development – the perspective of public management. Management, 22(1), 119–137. https://doi.org/10.2478/manment-2018-0009

Yin, J., & Jamali, D. (2020). Collide or Collaborate: The Interplay of Competing Logics and Institutional Work in Cross-Sector Social Partnerships. Journal of Business Ethics, 0123456789. https://doi.org/10.1007/s10551-020-04548-8

Zatepilina-Monacell, O. (2015). Small Business–Nonprofit Collaboration: Locally Owned Businesses Want to Take Their Relationships With Community-Based NPOs to the Next Level. Journal of Nonprofit and Public Sector Marketing, 27(2), 216–237.

Published

14/11/23