STRATEGIC ALIGNMENT THROUGH COMPETITIVE PRIORITIES IN CAPITAL GOODS COMPANIES

Autores/as

  • Prof. Dr. Roberto Giro Moori Universidade Presbiteriana Mackenzie
  • Herbert Kimura Universidade de Brasilia (UnB)

DOI:

https://doi.org/10.21714/1984-6975FACES2014V13N1ART1801

Palabras clave:

Alinhamento estratégico, prioridades competitivas, critérios ganhadores de pedidos, bens de capital, gestão da cadeia de suprimentos

Resumen

The purpose of this paper is to ascertain the strategic alignment of companies producing capital goods and deploying competitive priorities, from the standpoint of dyadic relationships.  To collect the data, semi-structured questionnaires were used for a sample consisting of 113 respondents from 87 companies producing capital goods, all operating in Brazil. The data were analyzed using non-parametric statistical techniques. More specifically, an analysis of Kendall’s coefficient of concordance (W) showed that product (or component) price and performance are the main competitive priorities for companies in this sector. Thus, evidence was found that companies producing capital goods are strategically aligned from the standpoint of dyadic relationships with their suppliers and customers, with price being the main criterion, depending on the downstream focus of the company, through the performance of the product (or component).

Biografía del autor/a

Prof. Dr. Roberto Giro Moori, Universidade Presbiteriana Mackenzie

Professor do programa de pós graduação stricto senso de administração de empresas da Universidade Presbiteriana Mackenzie.

Herbert Kimura, Universidade de Brasilia (UnB)

Professor de finanças da Faculdade de Economia e Administração da Universidade de Brasilia.

Publicado

07/08/14

Número

Sección

Artigos