COMPETITIVE ADVANTAGE: THE COMPLEMENTARITY BETWEEN TCE AND RBV

Auteurs-es

  • Fernanda Lazzari Universidade de Caxias do Sul - UCS
  • João Alberto Sarate Universidade Federal do Rio Grande do Sul - UFRGS
  • Roberto Birch Gonçalves Universidade de Caxias do Sul - UCS
  • Guilherme Bergmann Borges Vieira Universidade de Caxias do Sul - UCS

DOI :

https://doi.org/10.21714/1984-6975FACES2014V13N3ART1945

Mots-clés :

Competitiveness, RBV, Strategy, Resources, Confectionery

Résumé

This study examines the complementarities between the theoretical economics of transaction costs (TCE) and the resource-based view ( RBV), especially regarding ( i ) asset specificity and ( ii ) the lack of resources available in companies and how these are used to generate competitive advantage . We conducted a qualitative study of multiple cases in the confectioneries segment, mainly because this segment is recognized for its low occurrence of specific assets and for the scarcity of strategic resources. This facilitated the analysis in terms of data volume (goods and resources) and understanding the companies. It was found that even when operating in a segment of low asset specificity, confections are able to implement strategies to maintain the company. They feature strategic resources sets developed throughout the history of each organization, which are mobilized to produce specific assets for each.

Bibliographies de l'auteur-e

Fernanda Lazzari, Universidade de Caxias do Sul - UCS

Prof. Roberto Birch Gonçalves
Universidade de Caxias do Sul - UCS
Doutor em Administração – UFRGS

Diretor do Instituto de Pesquisas Econômicas e Sociais

Coordenador do curso de Comercio Exterior


Roberto Birch Gonçalves, Universidade de Caxias do Sul - UCS

Doutor em Administração – UFRGS

Diretor do Instituto de Pesquisas Econômicas e Sociais

Coordenador do curso de Comercio Exterior

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Publié-e

27/01/15

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