INTERNATIONALIZATION STRATEGIES: A CASE STUDY AT SMALL EXPORT COMPANIES

Autores

  • Joysinett Moraes Silva Universidade Federal do Rio Grande do Sul - UFRGS
  • Elaine Di Diego Antunes Universidade Federal do Rio Grande do Sul - UFRGS

DOI:

https://doi.org/10.21714/1984-6975FACES2009V8N1ART139

Palavras-chave:

Hammocks, Internationalization strategies, Exportation, Small export companies

Resumo

The purpose of this study is to identify the main internationalization strategies used by small manufacturers of hammocks. Our findings show that these export companies have up to 20 employees and their main internationalization strategy is exportation. This plan is carried out in 3 ways: indirect exportation, through trading companies; direct exportation, through sales performed in the companies and cooperative exportation, through a network of dealers in greater companies. Its was also verified that some organizations export up to 60% of their products while the vast majority does not even export 5% of it, turning primarily to the domestic market.

Biografia do Autor

Joysinett Moraes Silva, Universidade Federal do Rio Grande do Sul - UFRGS

Elaine Di Diego Antunes, Universidade Federal do Rio Grande do Sul - UFRGS

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Publicado

30/04/09

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