ELEMENTS OF ORGANIZATIONAL CULTURE THAT ENCOURAGE INNOVATION DEVELOPMENT

Autores

DOI:

https://doi.org/10.21714/1984-6975FACES2020V19N1ART7427

Palavras-chave:

Organizational Culture, Cultural Factors, Innovation, Innovation Development, Textile Industry.

Resumo

This study aims at analyzing the elements of organizational culture that foster innovation development in the Brazilian textile industry. Based on the Martins and Martins (2002) theoretical framework, an exploratory and quantitative survey was developed with primary data obtained from a survey applied to 587 employees of different organizational levels of 64 textile firms, using the following dimensions of culture: strategy, structure, support mechanisms, behaviors that stimulate innovation and communication. The multivariate treatment of data was performed using exploratory factor analysis. The results pointed to a model of analysis that empirically regroups and validates the determinants of innovation in three dimensions: strategy, stimulus to innovation and communication, avoiding the overlapping of items, an aspect criticized by several authors. The implications of research can allow managers to determine how organizational culture can better promote innovation, a key issue in highly competitive environments.

Biografia do Autor

Linda Jessica De Montreuil Carmona, Regional University of Blumenau / Universidade Regional de Blumenau

Professor Linda Jessica De Montreuil Carmona, PhD Postdoctoral researcher Regional University of Blumenau, Department of Management R. Antonio da Veiga, 140–Sala D102 - Itoupava Seca, Blumenau - SC, Brazil, cep 89012-900. Email: lcarmona@furb.br

Giancarlo Gomes, Regional University of Blumenau / Fundação Universidade Regional de Blumenau (FURB)

Professor Giancarlo Gomes holds a Doctoral Degree in Management and Accounting from the Regional University of Blumenau, Brazil, where he currently is full Professor of innovation and organizational culture (Master and Doctoral courses). His research interests include: innovation management with emphasis in organizational culture, culture of innovation, innovation in products and processes.

Email: giancarlog@furb.br

Daniele de Lourdes Curto da Costa, Regional University of Blumenau / Fundação Universidade Regional de Blumenau (FURB) and Uniasselvi

Professor Daniele Curto da Costa Martins holds a Master’s Degree in Management from the State University of Maringa, is a doctoral candidate on Organizations Management at the Regional University of Blumenau and is Head of the Department of Management at Leonardo da Vinci University, Brazil. Her research interests include: strategy, innovation and organizational culture.

Email: daniele.costa@uniasselvi.com.br

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Publicado

11/05/20

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