ESTRUTURA INTELECTUAL DO EFEITO PLACEBO
ANÁLISE DE COCITAÇÃO DAS ÚLTIMAS DUAS DÉCADAS
Palavras-chave:
efeito placebo, bibliometria, cocitação, Ciências Sociais AplicadasResumo
O objetivo desta pesquisa é analisar a estrutura intelectual sobre o efeito placebo em Ciências Sociais Aplicadas. Não é do nosso conhecimento, até o momento, a existência de pesquisa bibliométrica de cocitação relacionada ao efeito placebo, o que evidencia a originalidade desta pesquisa, que contribui com os pesquisadores da área que desejam desenvolver pesquisas sobre o assunto. Esta pesquisa é baseada em uma análise bibliométrica de cocitação das últimas duas décadas, executadas separadamente. Os estudos sobre efeito placebo no marketing tiveram início em 2005, com uma pesquisa sobre a sustentação teórica para a melhoria do desempenho cognitivo dos participantes com base em suas expectativas em relação ao preço de uma bebida. De outra maneira, as bases da teoria do efeito placebo vieram, em grande parte, das ciências da saúde e da psicologia. O tema efeito placebo nas Ciências Sociais Aplicadas é considerado imaturo, sendo relevante apresentar para os demais pesquisadores do assunto como está organizada a literatura desse fenômeno.
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