O ENGAJAMENTO INFLUENCIA NO CONSUMO DE PRODUTOS VERDES?
Palavras-chave:
Engajamento, Comportamento, Consumo verde, Produtos, UniversitáriosResumo
O presente estudo teve como objetivo avaliar a influência do engajamento sobre o consumo de produtos verdes em estudantes universitários do estado do RS. Diante da importância das questões ambientais, tornou-se fundamental adotar um estilo de vida mais responsável, onde o impacto do comportamento e do consumismo no meio ambiente seja reduzido exigindo mudanças tanto organizacionais quanto individuais. Esse estudo é quantitativo de cunho descritivo através de uma survey, cuja coleta de dados foi realizada por meio de um questionário. A análise de dados foi realizada a partir da estatística descritiva e multivariada. Os achados evidenciam que o engajamento possui impacto positivo no comportamento de compra verde, e o comportamento de compra e consumo estão relacionados a problemas ambientais e de recursos e são motivados não apenas pelo desejo de satisfazer as necessidades de um indivíduo, mas também pela preocupação com o bem-estar da sociedade.
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