PERCEPTION OF THE FOUNDING FAMILY REGARDING THE EXISTENCE AND PRESERVATION OF SOCIOEMOTIONAL WEALTH DIMENSIONS
DOI:
https://doi.org/10.21714/1984-6975FACES2024V23N1ART10011Keywords:
Family Businesses, Socioemotional Wealth, Resource Based View, Corporate Governance, StrategyAbstract
The aim of this article was to analyze the founding family's perception regarding the existence and preservation of socioemotional wealth (SEW) dimensions. This research is exploratory, descriptive, and applied in nature. A qualitative method was employed, using content analysis techniques on interviews conducted with family members who are active in the company, utilizing the FIBER dimensions to identify socioemotional wealth. According to the family members' perceptions, Social Ties are represented by an institute maintained by the family, which contributes to quality education for children and young people throughout the country. The dimensions related to the brand, specifically dimension I, associated with the family name, and dimension E, related to emotional attachment, also emerged strongly in the analysis. Thus, the founding family perceives the existence and preservation of socioemotional wealth dimensions as a means to make the company distinctive and strategically valuable compared to other companies. The study applies the socioemotional wealth theory using the FIBER method to analyze the interviewees' responses. It contributes important elements to management by linking family ties and the strategic differentiation of family businesses.
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