THE ADOPTION OF CORPORATE GOVERNANCE UNDER THE VIEW OF NEW ENTREPRENEURSHIP IN BUSINESS PRESERVATION IN VIEW OF CORRUPTIVE PRACTICES OR ADMINISTRATIVE IMPROBITY

Abstract

The new entrepreneurship, which seeks social responsiveness, represents, even as a way of survival for organizations, the idea that they no longer seek profits immediately, worrying about the social environment in which they operate, in order to contribute for the improvement of social problems. This ideal is also present in the Corporate Governance regulations. The socially responsible company seeks sustainability in the development of its activities. The Anticorruption Law brought important impacts in relation to the redemption of such values ​​to companies, mainly due to the possibility of entering into leniency agreements, as long as they commit to maintaining and proving their integrity, compliance, and implementation of codes of ethics programs. This article will seek to outline the importance and interconnection of these institutes, in order to correlate the use of corporate governance, through the reading of the new entrepreneurship, to enable the sustainable rearrangement of business practices, which, even in mismatch, can be considered through the policy of “Leniency agreement” or civil non-prosecution agreement, provided for in the Administrative Improbity Law.